Build a customer persona to drive online traffic

Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly

Build a customer persona to drive online trafficBuilding an online audience takes time. And as you start to grow online and engage with your audience more and more, you will need to build a customer persona. When you create a customer persona, you’re putting yourself in the shoes of your customer. You’re learning about their habits, behaviours and interests. Once you figure…

COVID-19 lessons can improve health, legal systems

Client interfaces in law and medicine are as moribund as they were a century ago. It’s time to use technology to better advantage

COVID-19 lessons can improve health, legal systemsIn the time of the 1918-19 Spanish flu, the world was very different. Of course, there was no Internet, TV or social media. In fact, there wasn’t even any radio until a few years later. All the news was provided by the newspaper and almost all long-distance transportation was by rail or ship. We’ve come…

BaseLynx keeps all your devices charged

This robust, elegant gadget charges various devices while keeping them organized

BaseLynx keeps all your devices chargedAs your device arsenal or gadget collection grows, so do your charging needs. But there are elegant solutions, like the BaseLynx Modular Charging System from Scosche. I found the real beauty of BaseLynx is in its minimalist design around four charging modules, three of which can operate independently or be powered individually. Hinged together, they…

Virtual reality tool will track changes in the oil, gas industry

Users can experience everything from watching a smart pig detect the health of a pipeline to seeing the largest trucks in the world at work

Virtual reality tool will track changes in the oil, gas industryA first-of-its-kind virtual reality tour of Canada’s oil and gas worksites will raise awareness about changes in the industry. The Experience the Energy: Take the Tour platform is an initiative by the PetroLMI Division of Energy Safety Canada. It showcases the careers, the innovation and technologies that are transforming the energy industry. “Over the past…

Square eases card payment challenges for small business

Square eases card payment challenges for small businessKarisa Marra is a business expert at Square. She works with businesses of all sizes and types across Canada: from coffee shops to landscapers to restaurants. In her role, Karisa partners with business owners to help them overcome their challenges in running and growing their business. What is Square and what does it do? Marra:…

Lifting day-to-day financial stress off employees

Darcy Tuer talks about how ZayZoon is motivated by social impact to allow workers to access their earned wages any time

Lifting day-to-day financial stress off employeesDarcy Tuer is CEO of ZayZoon. He started the company with co-founder Tate Hackert. What is ZayZoon and what does it do? Tuer: ZayZoon is a socially responsible, financial technology and employee wellness company. We partner and integrate with payroll companies to provide employees with the ability to access their earned wages any time rather…

Implementing online safety training that works

Robert Day talks about the technology that Integrity Advocate has developed to verify that online students complete the training required of them

Implementing online safety training that worksIntegrity Advocate co-founder Robert Day is a licensed investigator and paralegal. Can you tell me what you do? Day: I’m a co-founder of a company called Integrity Advocate, as well as a licensed paralegal and investigator. I co-developed the patented technology that Integrity Advocate is known for, which addresses legality and effectiveness concerns associated with…

Making home buying and selling as painless as possible

Ryan Mracek of Keylo wants the online realtor referral service to be the place consumers go to get unbiased, data-based real estate advice

Making home buying and selling as painless as possibleRyan Mracek is owner of Keylo. What is Keylo and what does it do? Mracek: Keylo is Canada’s largest realtor referral service. We use an evidence-based approach to find the best realtor to buy or sell your home for free. We put the odds of success in your favour in an industry notorious for holding…

App gives real estate relationships a leg up

Tarynn Liv Parker of Listing Llama talks about helping people build a real connection with a realtor before listing or buying a home

App gives real estate relationships a leg upTarynn Liv Parker is CEO of Listing Llama. What is Listing Llama and what does it do? Tarynn: Listing Llama is a free app available in the Apple App Store, Google Play Store and online at listingllama.com. Our free tool helps home buyers and sellers to find the realtor who is right for them. It…

A high-tech tool to help manage high-conflict relationships

Carrie Gour of PwrSwitch talks about helping those being harassed, stalked or abused reclaim peace of mind, a sense of security and a measure of control

A high-tech tool to help manage high-conflict relationshipsCarrie Gour is co-founder and CEO of PwrSwitch. What is PwrSwitch and what does it do? Gour: PwrSwitch is an application designed especially (though not exclusively) for anyone managing the aftermath of a high-conflict relationship, or anyone dealing with cyber-harassment or cyber-stalking. It effortlessly creates the foundation of evidence you need to file court orders,…

Insurance customers demand real-time services, customization

Susan Johnston of Accenture Canada talks about delivering hyper-personalized, on-demand services

Insurance customers demand real-time services, customizationSusan Johnston is managing director of financial services at Accenture Canada. What were the key findings of the recent report Technology Vision for Insurance 2019? Johnston: Our latest Technology Vision for Insurance 2019 report found that insurance companies are now focused on how they can shape the world around people and select the right moments…

How the insurance industry can embrace the digital age

Tom Super of J.D. Power talks about the company's surprising findings about the insurance industry

How the insurance industry can embrace the digital ageTom Super is vice-president of property and casualty insurance intelligence at J.D. Power. Are insurance companies meeting customer expectations for digital self-service tools, customer service channels and omni-channel integration? Super: Insurance companies are fairly strong when it comes to customer service channels. Insurance has always been a very service heavy business and the lessons learned…

Helping the world run better

Dominika Warchol Hann of SAP Canada on the value of diversity, innovation and creating workforce recognition

Helping the world run betterDominika Warchol Hann is principal of value advisory at SAP Canada. What is SAP Canada and what does it do? Warchol Hann: SAP is the global market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. In Canada, SAP serves more than 16,900 businesses in 25…

Ken LeBlanc is on a mission to create clarity around real estate

The CEO of PropertyGuys.com talks about why the status quo no longer serves consumers and what his company is doing about it

Ken LeBlanc is on a mission to create clarity around real estateKen LeBlanc is CEO and founder of PropertyGuys.com. Tell me about PropertyGuys.com. What it is and what it does? LeBlanc: At PropertyGuys.com, we put the customer back in the driver’s seat so they can take control of their real estate experience. Our private sale approach allows sellers to remain securely at the centre of their…

Where the music industry congregates online

Shawn Wilson talks about how Muzooka works for more than 1.5 million artists and the industry built around them

Where the music industry congregates onlineShawn Wilson is CEO of Muzooka. What is Muzooka? Wilson: Muzooka is where musical artists and their teams manage their media assets across multiple platforms from one central hub. Update your photos, bio, social media and video links on Muzooka, and we distribute those to our many industry partners, who always need access to the…

Real-time wage apps helping revolutionize currency exchange

Cryptocurrencies may still be experimental but they’re already driving competitive pressure on established institutions

Real-time wage apps helping revolutionize currency exchangeYour money is worth more to you today than tomorrow. This financial truth – the time value of money – backs the case for real-time pay, a nifty tool for the benefit of workers. Although Canadian unemployment is at a four-decade low, wage growth has stagnated and bankruptcies have spiked. This is where real-time pay delivers,…

Avanti Software helps companies build better workplaces

David Owen Cord and Amin Lalani of Avanti Software talk about assisting companies in executing and improving people management

Avanti Software helps companies build better workplacesDavid Owen Cord and Amin Lalani are co-CEOs of Avanti Software. What is Avanti Software and what does it do? Lalani: Simply put, Avanti exists to help Canadian companies build better workplaces. We do this through our all-in-one, Human Capital Management (HCM) software-as-a-service (SaaS). Our integrated, end-to-end platform helps businesses find, engage, schedule, manage, pay…

Putting the marketing client and their reason for being first

Randy Milanovic of Kayak Online Marketing talks about entering partnerships with clients to achieve mutual growth

Putting the marketing client and their reason for being firstRandy Milanovic is CEO of Kayak Online Marketing. Tell me a little bit about your company – how it started and what you do? Milanovic: We launched Kayak Online Marketing in 2011. However, its origins date back to the second half of the 1990s when I was working in a number of Calgary’s ad agencies,…

ZayZoon provides access to your money between paydays

Technology company ZayZoon's Early Wages On-Demand is taking off across North America, with more than 80,000 businesses participating

ZayZoon provides access to your money between paydaysImagine, as an employee, being able to access money as you earn it. Technology company ZayZoon, based in Calgary, has created a platform, Early Wages On-Demand, that allows people to access their paycheque before payday. The concept has taken off across North America. The platform is now available to more than two million employees by…

Calgary-based company develops innovative LNG technology

Refrigeration technology is also suitable for other gas processing applications, company says

Calgary-based company develops innovative LNG technologyA Calgary-based technology company has developed an innovative, robust and scalable refrigeration/liquefaction technology for the liquefied natural gas (LNG) industry. PTX Technologies Inc. says it’s focused on identifying, evaluating and developing commercial projects that can employ its innovative refrigeration technology to reduce capital, operating costs and improve overall project economics. Colin Nikiforuk, president and CEO…

Calgary-based technology company helping businesses save on costs

Businesses get instant insight into their entire telecommunications and IT landscape with only a few clicks of a mouse

Calgary-based technology company helping businesses save on costsCalgary-based SpikeFli Analytics, a software-as-a-service (SaaS) company, is helping businesses large and small seamlessly manage their telecom and information technology infrastructure to make better decisions in more cost-effective ways. It’s doing that by providing the business community, and telecom and IT management professionals, with instant big-data analytics and management reports through a centralized platform to better explain, manage and…

Robots & Pencils uses technology to future-proofs its clients

Michael Sikorsky talks about helping companies realize the economic gains that great technological solutions provide

Robots & Pencils uses technology to future-proofs its clientsMichael Sikorsky is CEO of Robots & Pencils. What's the history of Robots & Pencils and how it was formed? Sikorsky: The story of Robots & Pencils began shortly after I got the first iPhone at the launch in New York. All I could think about was how this could transform how we work, the…

Sharing medical information securely and in real time to better serve patients

Rohit Joshi talks about how Brightsquid’s patient information technology helps protect the viability of the health-care system

Sharing medical information securely and in real time to better serve patientsRohit Joshi is chief executive officer at Brightsquid. What is Brightsquid and how did it start? Joshi: Brightsquid Secure Communications Corp. is a Calgary-based communications software company that has developed technology to transfer patient information between doctors and between doctors and their patients. Clinics that use Brightsquid Secure Mail see improved patient safety and a reduction in wait times for…

Swob turns the student job hunting dynamic on its head

Co-founder Stephanie Florio talks about plans to expand the concept, which runs through an app

Swob turns the student job hunting dynamic on its headStephanie Florio is co-founder of Swob. It operates in the Toronto area but has plans to expand the concept to other areas. What is Swob and how did it come about? Florio: Swob is designed to make job searching for students easy and recruitment even easier. Using their smartphone, students looking for a job can…

The top 10 e-commerce trends for 2019 are …

The effects will be felt across the entire supply chain, by brands, manufacturers, distributors, retailers and consumers alike

The top 10 e-commerce trends for 2019 are …E-commerce continues to be a growing part of the Canadian retail landscape. On Monday Absolunet, an e-commerce agency, revealed its  top 10 trends in the sector that will impact North American retailers in 2019. The effects will be felt across the entire supply chain, by brands, manufacturers, distributors, retailers and consumers alike, said the company.…

Bridging the gap between renters and landlords

Mark Hawkins talks about how Rentfaster.ca evolved from a small local website to a national brand by stressing customer service

Bridging the gap between renters and landlordsMark Hawkins is president and owner of Rentfaster.ca. What is RentFaster? When did it start and how does it work? Hawkins: Technically, Rentfaster.ca is an Internet listing service (ILS), but really it’s a website that’s designed to help landlords and renters connect. Rentfaster.ca started in 2003 and has evolved over the years to really help…

Canada losing ground to other countries in artificial intelligence

We risk providing talent, research and startups that will feed the growth of other nations, a Deloitte report says

Canada losing ground to other countries in artificial intelligenceCanada is rapidly falling behind other countries in artificial intelligence (AI) adoption and demand. And that’s putting Canadian talent and future competitiveness at risk, according to a report released on Wednesday by Deloitte. A Deloitte survey said only 16 per cent of all businesses reported using AI technologies – a number that has remained stagnant…

Sticking with a successful growth model

Andrew Witkin of StickerYou talks about how and why an e-commerce venture can succeed with a storefront

Sticking with a successful growth modelAndrew Witkin is founder and president of StickerYou. What is StickerYou and can you give me a history of the company? Witkin: StickerYou is an online platform for ordering custom die-cut products – notably stickers, labels, decals, temporary tattoos, etc. We launched in 2010 in Toronto with the first e-commerce technology that empowered people with…

Canadian Tire boosts e-commerce offering

Calgary, Vancouver, Saskatoon, Ottawa and Toronto included in first group of self-serve pick-up locations

Canadian Tire boosts e-commerce offeringRetail giant Canadian Tire announced on Wednesday that it has become the first Canadian retailer to put into market new, automated, 16-foot Self-Serve Pick-Up Towers at select locations across the country. The locations are Calgary, Vancouver, Saskatoon, Ottawa and Toronto. It said the Ottawa area will see two new ways to pick up online purchases…

E-commerce untapped potential for Canadian small businesses

PayPal report points to significant growth of online businesses, while offline enterprises stall

E-commerce untapped potential for Canadian small businessesCanadian small- and medium-sized businesses leveraging e-commerce are growing significantly faster than their offline counterparts, according to a report released on Thursday by PayPal. The report said small businesses that sell online through PayPal grew 22 per cent year over year in 2017, in sharp contrast to offline small businesses, which saw less than one…