Fill those profit holes before they sink your business
It was serious business! My brothers and I were neck deep in it. We were…
Six reasons to conduct regular SEO audits
Since search engine optimization (SEO) strategies are constantly evolving and adapting to changes and updates…
Systems are the key to your business success
I spent more than $40,000 on my master's degree and in the months before I…
Keyword density: making your content count in Google
Deciding on the proper number of keywords – the keyword density – to use in…
Why trying to be a perfect leader is a big mistake
When I was 21, my younger brother Rob (who apparently thought he was a marriage…
How to create interest and awareness among customers
How do you impact your customer journey online? And how do you know where to…
What happens when businesses become people, too
Is a business a person? It’s a question I’ve asked companies for the last decade…
Why does Telus treat new customers better than loyal ones?
I wanted to pay my Telus bill recently and because I had to update my…
Breaking down the components of a Facebook ad campaign
I’ve talked a lot about the types of advertising you can do online. From Google…
The blessing of COVID-19
As summer comes to a close, with the call of September and school and work…
How to create an impactful brand for your business
Branding is an extremely overused word – quickly followed by sentences that include “we need…
You need a holiday – and your business needs a break
Rachael and Carmel were a little surprised, and perhaps a little nervous, when I told…
We need to liberate Indigenous entrepreneurs
A Winnipeg-area Indigenous entrepreneur might hold the key to Indigenous peoples controlling their response to…
Passionate customer service could save your business
Like most people (at least 62 per cent, according to a 2019 study by Hello…
Create a landing page that turns visitors into customers
A landing page is a dedicated page on your website that people are brought directly…
Gathering Google reviews will boost your business
When I work with my clients, one of the things we focus on is reputation…
Business is about to get much more competitive
If your business has survived or even thrived during the past few months, you deserve…
Play by the rules and win: why business systems matter
Parents have rules for a reason and my daughter Isabel learned the hard way. Jumping…
Going paperless will save your small business time and money
If you’re not using technology to look after your business’s money, you’re wasting time, spending too much on…
Growing with ‘fake it until you make it’ as your motto?
“Fake it until you make it.” This is an entrepreneur motto that gets some people…
Your degree might not be as valuable as you think
A wise person recently told me, “People don’t care what type of degree I have.…
In search of true online fans to build your business
When you start an online social page, a blog, a website, basically anything in the…
How to create content that drives sales and success
Your brand content is the emotional connection that converts a consumer into a customer. With…
Strategies to put your Google Ads credit to good use
Google announced in late March an US$800-million-plus commitment to support small- and medium-sized businesses, health…
Could 2020 still be your best year ever?
At the beginning of each year, I challenge my clients and readers to name the…
The grief of business ownership after Covid-19
There has been global grief recently as a result of COVID-19. Many businesses have lost…
Is now the right time to exit your business?
It’s one of the most important decisions you will make. And one of the most…
How to improve your website searchability in three steps
I’ve talked a lot about the different forms of paid advertising for web and social…
Better outcomes require careful planning
A professional came from the big city to a small town to build a cabin…
Want business success? Follow the path of others
There’s a certain adrenaline rush you get when you go over the handlebars of your…